UGC
USER GENERATED CONTENT
My own original content created in the form of images or videos advertising products for various brands. The content is shot, scripted and edited by myself or with help from a team of editors. User Generated Content is extremely effective for social ad performance. Influencers are becoming more and more pivotal when it comes to promoting brands and their products.
Fall Lookbook & Brand Comparison
In this set of ads, I have created a 30 second video trying on Sheertex Tights with different outfits for autumn and a 30 second video comparing Sheertex to an un-named competing brand. I also have a set of photos to use for static ads.
Fall 2022 Lookbook
30 second video trying on Sheertex Tights with different outfits for colder weather.
Sheertex Vs. The Other Guy
30 second video comparing Sheertex to an un-named competing brand.
Halloween
In this 25 second video, I model a variety of different DIY costumes completed with every day clothing items, affordable halloween props and Sheertex tights. I thought the phrase “so strong it’s scary” would be cheeky and effective for the time of year.
Cold Weather Lookbook & Fall Imagery
In this set of ads, I have created a 30 second video trying on Sheertex Tights with different outfits for colder weather with a set of photos to use for static ads.
Cold Weather Lookbook
20 second video trying on Sheertex Tights with different outfits for colder weather with voiceover addressing the Black Friday pre-sale.
Winter Photoshoot & Valentine’s Day Lookbook
In this set of ads, I shot a set of “winter essential” themed photos to use for static ads and created a 20 second video trying on Sheertex Tights with different styled outfits for Valentine’s Day.
General Images & Talking Head Video
In this set of ads, I shot a set of general photos without a theme to use for various static ads and created a 20 second video communicating why I love Sheertex.
New Product Feature: Images & Video
In this set of ads, I shot a set of spring/summer-themed photos to use for various static ads featuring the Sheertex Nude Rip-Resist Tights and created a 20 second video styling the product for various warm weather outfits.
Styling Classic Sheer Tights Vs. Nude Sheer Tights
In this set of ads, I prepared images and video clips of me styling Classic Sheer Sheertex Tights and Nude Sheer Sheertex Tights. I wanted to depict the versatility of either style by mimicking the same shots for both and displaying them side by side.
The ads also feature a “Black Friday Preview Sale” promotion.
In these ads, I scripted and directed a video and shot photos of my 3-month old puppy, Sampson.
Sampson is receiving his very first “Bag of Barks” which is a goody bag full of toys, treats, chews and other fun accessories tailored to your dog’s needs. The bags are delivered monthly and for the month of October, the bag is Halloween themed with double the goodies when you use the code “DOUBLESPOOKS” when placing your order online.
Halloween “DOUBLESPOOKS” Promo
Spark: The One Sentence Journal By Atticus
In these ads, I scripted and directed a video and shot photos the Spark Journal by Atticus.
The Spark Journal offers daily prompts for you to write about and inspirational quotes, anecdotes and poems throughout. I wanted to convey how useful this product is especially for people affected by mental health.
Subscribe to Save:
Pet Essentials
In these ads, Sampson gets to unbox and play with a bunch of new toys and treats that he got through Walmart Canada’s Subscribe to Save Program.
The campaign is meant to raise awareness of the program while also featuring the wide variety of products that are available to consumers.
