Iron & Resin approached Aquire for a fresh perspective on their social ads. They provided inspiration, direction and wanted to work closely with the creative team to achieve a timeless and cohesive look and feel to their ads.

Iron & Resin had very strict expectations for the designed assets requested. Each component needed to follow a specific formula with cohesive type, elements and photography.

This became challenging when revisions went through multiple rounds. Eventually, I was able to communicate directly with the client and gained a mutual understanding of each other to achieve their desired creative direction.

With clear communication, time and patience, trust can form between creative and client. Sometimes this can mean they grant you creative freedom on projects (that rocks!)

Art Direction & Graphic Design: Jessica Beattie
Creative Direction: Jenna Salmers, Emily Pritchard

*Credits apply only to the work on this page