WORK FROM 2022-2023

Pangaia

Pangaia’s goal is to design an earth positive business model where their products are better for the planet than if they did not exist.

Pangaia’s team of scientists, technologists & designers join forces to accomplish together what cannot be accomplished alone.

Process

Pangaia wanted social media ads utilizing and following their specific and sophisticated brand guidelines.
Each design went through a series of brainstorming, mockups and revisions before final approval from Pangaia.
Pangaia rarely strays from their brand guidelines and often provided templates and strict guides to follow from their internal creative team. This caused for limited creative freedom.
Pangaia was very kind and receptive of newer ideas and designs, they expressed their like of my refreshed designs. Eventually, our creative team provided a mix of new and template creative to test in advertisements.
A good balance of formulaic work and new concepts is key for ad performance and also a happy medium for this client.
Art Direction & Graphic Design: Jessica Beattie, Andrea Gnanatheepan
Creative Direction: Jenna Salmers
*Credits apply only to the work on this page

The initial mockups I presented to Pangaia for their Core Collection “365” ad campaign.

My layout ideas for UGC ads.

Extremely clean and minimal ads for Pangaia’s Tropics Capsule Collection.