WORK FROM 2022
Bonnie Clyde® is a LA based indie eyewear label. Their sunglasses offer 100% UV protection.
“We say "No!" to cynicism and embraces love with all its absurdities.”
Process
-
Bonnie Clyde is very particular about their ads. They provide bold and captivating photography/imagery and expect it to be accompanied with minimal copy on the final deliverable.
Each design went through a series of brainstorming, mockups and revisions before final approval from Bonnie Clyde.
-
Each ad execution had to go through multiple series of revisions to get every detail correct. It took some time to figure out what made this client click.
-
Once the Bonnie Clyde and I reached an agreement on what worked and where to draw inspiration from and where not to, I landed on a formula that would be translated onto multiple top-performing ads, therefore keeping the client happy.
Communication about a client’s vision is crucial as well as troubleshooting and testing your abilities as a designer. This contributes to continuous growth.
-
Art Direction & Graphic Design: Jessica Beattie, Andrea Gnanatheepan
Creative Direction: Jenna Salmers*Credits apply only to the work on this page
My very first attempt at blending images together. Bonnie Clyde liked the use of different angles in their photography, so I wanted to make use of that for these ads.
Product Feature 2021
Portraits 2022
A new editorial-like vibrant shadow technique I attempted myself. Multiple iterations of this style was requested by the client and were some of their top-performing ads.
