WORK FROM 2022

Kt was founded in 2017 as the little sister to Knix, one of the first brands in the world to champion Leakproof Underwear. Led by founder Joanna Griffiths, Kt was born to give teens their own space in the world of periods.

Whether it’s their first cycle or their fifteenth, KT believes every teen deserves period products that make them feel as confident as possible.

  • KT by Knix wanted social media ads including evergreen, sale and testimonial that matched their branding and embodied their mission. I was in charge of designing Static ads for this client.

  • It took me a few attempts to create the proper mockups to present to this client. They had multiple assets and graphic components to utilize and coming up with ideas that matched their branding and were unique enough from what had already been done was a challenge. Eventually, I was able to learn what made the client happy and had so much fun creating ads for them.

  • Sometimes it takes a few attempts to arrive at your destination. This client had more detailed brand guidelines and their ads took more time and dedication than what I was used to which was crucial to achieving my goals and being proud of the final result.

  • Art Direction & Graphic Design: Jessica Beattie, Andrea Gnanatheepan
    Creative Direction: Jenna Salmers

    *Credits apply only to the work on this page

Process

Initial Mockups 2021

The initial mockups of social ads I designed using graphic elements and brand guides provided by KT.

Black Friday/Cyber Monday 2021

The social ads I designed for KT’s 2021 BFCM campaign.

Evergreen 2022

General messaging/testimonial ads designed for the launch of KT’s new product colours.

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