Myself and the creative team at Acquire Agency were in charge of taking on the ad campaigns for Black Friday/Cyber Monday, Christmas/Holiday Season (2021) and Valentine’s Day (2022). My responsibilities included creating static optimizations for Instagram, Facebook, Pinterest and Google. Each campaign was to be completed in a span of around three weeks in order to prepare for launch.

Each design went through a series of brainstorming, mockups and revisions before final approval from Acquire Agency and Mejuri.

Familiarizing myself with the branding in a short time period was a challenge. I found myself frustrated when I didn’t get a design perfect right off the bat. This was my first large-scale ad campaign I had ever worked on as a Jr. Graphic Designer and I found the amount of revisions to be overwhelming at times.

Minimalism is not as easy to accomplish as one may think. Mejuri is a very minimal brand and it translates in the pieces they sell, emulating that look and feel in their ads was crucial.

I found with solid communication, patience and practice with better organization made all the difference in this process.

Graphic Design: Jessica Beattie, Andrea Gnanatheepan
Art/Creative Direction: Joel Louzado, Jenna Salmers

*Credits apply only to the work on this page