WORK FROM 2024

Walmart Canada

Walmart Supercenters offer a one-stop shopping experience by combining a grocery store with fresh produce, bakery, deli and dairy products with electronics, apparel, toys and home furnishings.

Their ad campaigns run through Canada on multiple platforms ranging from TV to print to social media.

Process

In the early stages of my role at Church+State, I completed art direction for various clients, primarily Walmart Canada. Tasks included (but not limited to) overseeing and producing organic and paid social content and helping direct talent at on-sight digital media projects.
I collaborate with the creative team on concept ideation and execution for various ad campaigns tailored to a variety of audiences.
Transparently, being the primary Art Director for a large client is an all-encompassing task.
This becomes a challenge when it comes to working on multiple projects at once with tight deadlines.
The way to overcome stress and deliver assets that are equal parts efficiently completed and high quality, is proper time management and constant communication with a supportive team (which I have <3).
Art Direction & Design: Jessica Beattie
Creative Direction: Andrew Parsons
Copywriting: Andrew Parsons, Hailey Appel, Kelly Li
Animation & Video Editing: Jason Kan, Peter Schnobb, Timeia Buhra
Voiceover: Katherine Quinn, Morgan Taylor
*Credits apply only to the work on this page

Deliverables

Static design for social
Storyboards for video assets for social and DOOH
Animated gifs for social
Content creation for social

Storyboards

Frame-by-frame designs that are later sent to an animator with art direction notes to execute final video that will be shared across multiple platforms.