WORK FROM 2024

Walmart Canada

Walmart Supercenters offer a one-stop shopping experience by combining a grocery store with fresh produce, bakery, deli and dairy products with electronics, apparel, toys and home furnishings.

Their ad campaigns run through Canada on multiple platforms ranging from TV to print to social media.

Process

My role at Church+State is art direction for various clients, primarily Walmart Canada. I oversee and produce organic and paid social content and help direct talent at on-sight digital media projects.
I collaborate with the creative team on concept ideation and execution for various ad campaigns tailored to a variety of audiences.
I am the primary Art Director responsible for concept ideation and design execution for Walmart Canada.
This becomes a challenge when it comes to working on multiple projects at once with tight deadlines approaching.
The way to overcome stress and deliver assets that are equal parts efficiently completed and high quality, is proper time management and constant communication with a supportive team.
Art Direction & Design: Jessica Beattie
Creative Direction: Andrew Parsons
Copywriting: Andrew Parsons, Hailey Appel, Kelly Li
Animation & Video Editing: Jason Kan, Peter Schnobb, Timea Buhra
Voiceover: Katherine Quinn, Morgan Taylor
*Credits apply only to the work on this page

Dimensions

Each static design is to be translated onto different dimensions. For example, 1x1 (feed) and 9x16 (story) is the standard for Facebook and Instagram. However, platforms such as Google and Pinterest require more intricate sizing.

Additionally, storyboards for video assets are delivered in a 16x9 ratio along with varying social sizes.

Storyboards

Frame-by-frame designs that are later sent to an animator with art direction notes to execute final video that will be shared across multiple platforms.