Bring it to Life
2024
SOCIAL CAMPAIGN
For Scouts Canada’s 2024 Fall Recruitment campaign, we wanted to focus on the soft skills that shape kids into the people they want to become. The importance of communication, teamwork and responsibility are just a few of the skills that can be learned though an organization like Scouts.
Art Direction/Design: Jessica Beattie, Rohnny Kosan
Copywriting: Claire deMarco, Hailey Appel
The Garden
Highlights communication, responsibility and team building. Memorable moments are shared through working and being playful together.
The Lesson
Highlights connection, leadership and confidence. Sometimes we need a little guidance when we’re struggling, what makes us stronger is being open to learning.
The Machine
Highlights innovation, creativity and problem solving. Every cool invention starts with an idea and a series of attempts until we reach success.