Baby Love is a Toronto-based non-profit organization. Their mission is to provide the diapers and critical essentials that every baby deserves, supporting the health and wellbeing of low-income families in Toronto. Since their launch in 2022, they have delivered over 1.25M diapers to over 7,000 families in Toronto.

Church+State had the opportunity to give Baby Love a brand refresh with gorgeous new brand components that reflect the organization and the lovely people behind it.

Art & Direction/Design: Jessica Beattie & Dominika Grzesik
Copywriting: Safiya Kamani
Creative Direction: Andrew Parsons & Jon Lane