Dulux Canada, has a paint colour called "Starless Sky" that perfectly matches the scuffs a puck leaves behind on garage doors. Ahead of the final Four Nations Face-Off game, Church+State thought Dulux should rename it. They agreed.

"LET'S PUCKING GO!" It's a playful nod to the Canadian hockey lover. Hockey players can practice their shot, hockey parents can rest easy, and all of us can cheer for our team.

Art Direction/Design: Jessica Beattie, Jon Lane
Creative Direction & Copywriting: Andrew Parsons