Let’s Pucking Go!
2025
SOCIAL AD
Dulux Canada has a paint colour called "Starless Sky" that perfectly matches the scuffs a puck leaves behind on garage doors. Ahead of the final Four Nations Face-Off game, Church+State thought Dulux should rename it. They agreed.
"LET'S PUCKING GO!" It's a playful nod to the Canadian hockey lover. Hockey players can practice their shot, hockey parents can rest easy, and all of us can cheer for our team.
Art Direction/Design: Jessica Beattie, Jon Lane
Creative Direction & Copywriting: Andrew Parsons
Articles
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Articles ✦
Born Ready Blue
2025
SOCIAL AD
Dulux Canada has a paint colour called "Brilliant Blue" that is reminiscent of the iconic blue worn by the Toronto Blue Jays. In honour of their performance in the World Series, Dulux asked Church+State to come up with a social post to cheer on the team.
The name “Born Ready Blue” is inspired by a quote from Vladimir Guerrero Jr. after Game 6 of the 2025 American League Championship Series (ALCS) against the Seattle Mariners – “You asked me if I'm ready. I'm born ready, and I want it all for this city.“
Art Direction/Design: Jessica Beattie, Jon Lane
Motion Design: Jessica Beattie
Creative Direction & Copywriting: Andrew Parsons
