Dulux Canada, has a paint colour called "Starless Sky" that perfectly matches the scuffs a puck leaves behind on garage doors. Ahead of the final Four Nations Face-Off game, Church+State thought Dulux should rename it. They agreed.

"LET'S PUCKING GO!" It's a playful nod to the fired up Canadian in all of us. Hockey players can practice their shot, hockey parents can rest easy, and all of us can cheer for our team.

Art Direction/Design: Jessica Beattie, Jon Lane
Creative Direction & Copywriting: Andrew Parsons